One of the leading real estate agencies recently shared a surprising and eye-opening statistic. According to their internal survey, 5% of all properties sold during their last promotional season were purchased by buyers who openly admitted they chose the agency because of the promotion.
At first glance, 5% may not sound dramatic — until you compare it with traditional advertising results. Most real estate flyers, brochures, and printed marketing materials convert at an average rate of 0.2%, meaning that out of 10,000 people who receive a flyer, only about 20 take meaningful action. Suddenly, a 5% promotional conversion rate becomes not only impressive but also extremely valuable.
Why This 5% Matters More Than Most People Realize
In the real estate world, every lead, every buyer, and every closed sale counts. A 5% lift in conversions from a single promotional campaign translates into real revenue and measurable business growth. But even more importantly, it proves something essential:
Buyers are motivated by rewards.
Buyers are attracted to agencies that value them.
Buyers choose where they feel appreciated.
This agency’s feedback also revealed an even more intriguing insight:
The percentage could have been significantly higher if the agents had provided better customer service or if the promotion had been ongoing, rather than a short-term campaign.
This is where Qroople comes in.
🌟 Why
Unlike temporary promotions that run for a few weeks or months,
With Qroople, the reward becomes part of the agent’s brand — not a one-time event.
Here’s what makes Qroople more powerful than flyers or brochures:
5% conversions vs. 0.2% from flyers
Qroople’s digital cashback tool has the potential to deliver stronger results because it gives buyers something tangible and valuable.
Continuous promotion
Instead of limited-time discounts, cashback stays active as long as the agent wants.
Buyer-centered marketing
Promotions are no longer generic — they are personalized and trackable.
Supports agents and contractors who want to work with buyers, not just sell stock
Qroople rewards both sides, building trust and long-term relationships.
💡 A Better Way Forward for Real Estate Professionals
If
The agency’s data proves a powerful truth:
When buyers feel rewarded, they take action.
And with Qroople, that action can happen all year round.
